Search Engine Strategy

Consulting Services

Search Engine Strategy

Being found. That's why you have a web site - and that's why you need more than just a site that is "optimized for search engines".  TCG has developed a complete set of services dedicated to increasing traffic to your site - we help businesses develop a complete strategy for being found and generating more business.

Search Engine Optimization vs. Search Engine Strategy

 Search engine optimization (SEO) is now so much more than simply editing keywords (often called META data or META tags) and text on your Web pages. The wide array of content now available through community-driven sites such as blogs, and pay-per-click advertising has increased the customer “touch points” available to anyone with a Web site. Search engines have taken advantage of this new “Web 2.0” breed of services to further augment their traditional search and ranking algorithms.

Be found! Searching the Web is now much more than just looking for relevant content – it’s a “popularity contest".  SEO is now a small part of a larger Search Engine Strategy (SES). The broader your presence across all these new content outlets, the better your ranking will be.

The TCG Approach to Search Engine Startegy

Our approach factors in the new multitude of outlets available to your potential customers on the Web. We offer a holistic approach, where we not only optimize the content and pages of your site, but create multiple pathways to your site through blogs, social networking sites (like MySpace and FaceBook), Search Engine Marketing (pay-per-click advertising), and making available/syndicating your content to community-driven news sites. We offer one-time consultations or ongoing support arrangements where we help you design and craft your message, presence and posture across multiple content outlets.